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CO₂ reduction & improved soil health with fritz-kola
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Summary
For the beverage producer fritz-kola, Klim implemented regenerative practices to improve soil health, reduce CO₂ emissions, and build greater resilience to climate challenges.
fritz-kola is actively committed to sustainability. In collaboration with Klim, a joint project was launched in 2024 to promote regenerative practices in sugar beet cultivation within the supply chain. Six farmers from North Rhine-Westphalia, Thuringia, Saxony-Anhalt, and Saxony adopted these practices, producing 2,000 tons of sugar used in the production of fritz-kola’s soft drinks. This initiative also led to a reduction of 1,800 tons of CO₂ emissions.
fritz-kola is actively committed to sustainability. In collaboration with Klim, a joint project was launched in 2024 to promote regenerative practices in sugar beet cultivation within the supply chain. Six farmers from North Rhine-Westphalia, Thuringia, Saxony-Anhalt, and Saxony adopted these practices, producing 2,000 tons of sugar used in the production of fritz-kola’s soft drinks. This initiative also led to a reduction of 1,800 tons of CO₂ emissions.
Motivation
What drives fritz-kola
As a pioneer in sustainable beverages, fritz-kola goes beyond empty climate promises by taking real action to reduce CO₂ emissions across its value chain. A key driver of this effort is agriculture. By supporting regenerative practices in crop rotations, including sugar beets used in fritz-kola products, the company is taking responsibility for its supply chain and helping to make it more resilient and future-ready.
Why fritz-kola supports regenerative agriculture
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Case study
The fritz-kola and Klim collaboration
Schedule
2024 pilot phase
Six farmers from Thuringia, North Rhine-Westphalia, Saxony-Anhalt and Saxony, together with Klim, integrated regenerative farming methods into sugar beet cultivation. Measures such as extended crop rotations, catch crop cultivation, organic fertilization and minimal soil cultivation were implemented on an area of 2,000 hectares.
These practices saved 1,800 tons of CO₂.
These practices saved 1,800 tons of CO₂.
Project approach
Six steps to promote regenerative practices
Project definition
Klim and fritz-kola set clear goals for CO₂ reduction and soil health, defining the relevant raw materials and regions.
Farmer engagement
Six selected sugar beet farmers from different regions of Germany were integrated into the project.
Support and guidance
Klim experts provided training and personalised advice to help the farms implement regenerative practices.
Impact analysis
The effects of the measures were documented on the Klim Platform, including a savings of 1,800 tons of CO₂.
Farm visit:
An on-site visit to one of the participating farms offered insights into the project’s progress and successes.
Communication and visibility
The project results were shared through active media outreach, posts on Instagram and LinkedIn, and video content.
Farmer experiences
One of the farmers reports from the project
Cay-Alexander Hüneke relies on regenerative farming methods to ensure stable yields over the long term and improve soil quality. Through the partnership with fritz-kola and Klim, his farm gains greater planning security and can implement future-proof practices with focus. He sees this collaboration as a crucial step toward making agriculture more resilient to climate challenges.
Personal experience
Cay-Alexander Hüneke emphasises that the practical benefits of regenerative farming become visible quickly. With support from fritz-kola and Klim, he was able to implement new measures efficiently. His conclusion: “When we work well together, everyone benefits, especially the environment.”
Success factors
Key factors contributing to the project’s success
Supply-shed approach
The supply-shed approach focuses on defined sourcing regions where farmers implement regenerative practices. This enables effective reduction of Scope 3 emissions, even for companies operating in supply chains with limited or partial physical traceability.
Close collaboration with farmers
Through training and regular consulting, Klim supports farms in applying regenerative methods. This direct exchange helps ensure stable yields and ecological improvements.
Visible benefits after just two years of cooperation:
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Projects with Klim
Klim's Scope 3 projectsoffer numerous advantages
For companies:
Reduced emissions through carbon sequestration and reduction
Long-term security of food production and improved biodiversity
Improved relationships with the upstream and downstream supply chain
Verified data according to GHGP LSRG and SBTi FLAG
Scope 3 reduction despite limited traceability thanks to supply-shed approach
For dairies:
Improved soil health and increased yield stability
Reduced operating costs through lower use of fertilisers, diesel, and pesticides
Greater resilience against extreme weather
Supporting biodiversity across farmland
Access to expertise and a network of practitioners
How it works
Implementation of regenerative practices
Identify
We find the greatest potential for regenerative projects in your supply chain.
Plan
We work closely with you to develop scalable projects tailored to your goals.
Implement
Support farmers in adopting regenerative practices with financial support and through Klim's digital platform and agronomy services.
Report
Use independently verified, science-based data for your Scope 3 reporting.
Profit
Achieve your sustainability goals and benefit from stable yields, a resilient supply chain, and improved supplier relationships.
Step 1
Plan
Development of management plans with Klim's team of experts.
Step 2
Onboard
Individual consultancy and onboarding to Klim's digital platform.
Step 3
Implement
Integration of emission-reducing measures.
Step 4
Analysis & verification
Klim analyses and reviews data on emissions reduction and storage.
Step 6
Expansion
Continuous expansion of the project scope and support from Klim agricultural experts.
Ready to take the next step?
We offer a free consultation to identify the potential of Regenerative Agriculture for your company.
Samuel Fisser
Insetting Lead
Ready to take the next step?
We offer a free consultation to determine the potential of regenerative agriculture for your business.
Get in touch
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